Florence and the Machine Merchandise

Florence and the Machine (Florence + the Machine), is the recording name of Florence Welch and a collaboration of other artists who provide backing music for her voice. Florence and the Machine's sound is soul-inspired indie rock. Florence and the Machine's music has received praise across the music media, especially from the BBC who played a large part in Florence and the Machine's rise to prominence by promoting her as part of BBC Introducing.[1] This led to her playing music festivals in 2008, including Glastonbury as well as Reading and Leeds and T in the Park.